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Online-Marketing im Tourismus: Baustein-, Pausc...
13,99 € *
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Studienarbeit aus dem Jahr 2008 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2,0, Georg-August-Universität Göttingen (Marketing und Handel), Veranstaltung: Online-Marketing, Sprache: Deutsch, Abstract: Für das Internet-Marketing ergeben sich branchenspezifische Unterschiede. Nach der Medienwirtschaft weist die Touristikbranche den höchsten Nutzungsgrad des Internets für die elektronische Abwicklung von Transaktionen auf (vgl. Fritz 2004 S.291). Kaum ein anderes Produkt scheint so für den Online-Vertrieb geeignet zu sein wie eine Reise. Im Zuge dieser Arbeit wird zunächst der Online-Reisemarkt skizziert. Einige Besonderheiten werden herausgearbeitet, es wird ein Überblick über die Marktsituation gegeben und die Stellung der verschiedenen Vertriebsformen Baustein-, Pauschalreisen und Last- Minute in der Online-Reisebranche werden beispielhaft erläutert. Anschließend wird auf einige Besonderheiten bezüglich des Marketing-Mix im Online-Reisemarkt eingegangen. Ferner sollen im Zuge dieser Arbeit folgende Fragen beantwortet werden: Warum ist das touristische Produkt so prädestiniert für den Online-Vertrieb? Aus welchen Akteuren setzt sich der Online Reisemarkt zusammen? Was für Neuerungen und Herausforderungen bringt das Internet in Bezug auf das Marketing der Reiseunternehmen mit sich?

Anbieter: buecher.de
Stand: 12.07.2018
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Mrs Dalloway
10,99 € *
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In this vivid portrait of one day in a woman´s life, Clarissa Dalloway is preoccupied with the last-minute details of a party she is to give that evening. As she readies her house she is flooded with memories and re-examines the choices she has made over the course of her life.

Anbieter: buecher.de
Stand: 12.07.2018
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Liebling, ich habe das Haus getauscht
9,99 € *
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Diesen Urlaub wollen Sie nicht geschenkt haben - aber diesen Lesespaß auf jeden Fall! Eine herrliche Familienkomödie mit Traumurlaub und einem Mann zwischen Pech, Pannen und Trompeten. Ben Breuer und seine Frau Marie stehen mit ihrer gemeinsamen Firma kurz vor der Pleite. Aber Ben will seinen Kindern Lisa und Tommy trotzdem unbedingt einen tollen Urlaub bieten. Haustausch scheint die Lösung: Ferien so günstig, als wäre man daheimgeblieben! Last-minute findet Ben einen Tauschpartner - mit einer tollen Villa am See. Die ganze Sache scheint keinen Haken zu haben ... oder?

Anbieter: buecher.de
Stand: 12.07.2018
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Mia fast allein zu Haus / Mia Bd.7 (2 Audio-CDs)
11,95 € *
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Das ist gespenstisch: Die seltsamen Vorhersagen der Wahrsagerin, die Mia auf einem Straßenfest besucht hat, scheinen sich alle zu erfüllen: Ihre Eltern machen mit Baby Josefine einen Last-Minute- Urlaub auf Capri, Oma Olga zieht bei den Hansens ein und übernimmt den Haushalt. Doch dann bricht sich Olga bei einem Bauchtanz-Auftritt den Arm und muss ins Krankenhaus. Um die Eltern nicht zurückholen zu müssen, beschließen Mia, Lukas und Lena, sich alleine durchzuschlagen. Eigentlich sollen alle drei bei Freunden unterkommen. Fast eine Woche halten sie durch, dann feiert Lukas spontan eine Party mit ungeahnten Folgen ...

Anbieter: buecher.de
Stand: 12.07.2018
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Deliciously Ella with Friends
18,99 € *
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The much-anticipated newest cookbook from Deliciously Ella, the inspirational bestselling food writer who has taken the cookery world by storm. In the follow-up to her amazing chart-topper Deliciously Ella Every Day, Ella makes it easy to prepare delicious food for you, your friends and family, whatever the occasion. No more wondering whether certain dishes go together, Ella makes life simple with her menus - whether you are planning a laid-back brunch, a last-minute lunch or a fancy supper, she has it covered with hearty and filling recipes that celebrate her natural eating philosophy. With ideas and inspiration for every foodie occasion, including cosy nights in for one, easy kitchen suppers, flavoursome feasts, birthday parties, picnics and mocktails and cocktails, this is the go-to book for anyone who wants to make simpler, healthier food choices - that they can enjoy with friends and family.

Anbieter: buecher.de
Stand: 12.07.2018
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Wait, You Did What? (eBook, ePUB)
0,99 € *
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Justine had the job of her dreams, the best parents in the world, and a brother she more than just tolerated. The one thing she gave up on was finding love. She didn´t need that to be happy, right? In helping her brother pull off his own last-minute wedding, Justine may be in for a surprise of her own, and find love had been right there in her face the entire time. Chase has been in love with Justine for as long as he can remember. What started off as a boyhood crush only grew as she blossumed into the woman she is today. The problem? She´s his best friends sister, and he knows that´s not something she´ll be willing to look past. But with the right timing and more than a little bit of luck, he just might get the girl of his dreams. Join in on Justine and Chase´s adventure of love, laughter, and limosines in a romantic comedy that will make you believe in love all over again.

Anbieter: buecher.de
Stand: 12.07.2018
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Hello, Goodbye, and Everything in Between
8,99 € *
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One night. A life-changing decision. And a list... Of course Clare made a list. She creates lists for everything. That´s just how she is. But tonight is Clare and Aidan´s last night before college and this list will decide their future, together or apart. It takes them on a rollercoaster ride through their past - from the first hello in science class to the first conversation at a pizza joint, their first kiss at the beach and their first dance in a darkened gymnasium - all the way up to tonight. A night of laughs, fresh hurts, last-minute kisses and an inevitable goodbye. But will it be goodbye forever or goodbye for now?

Anbieter: buecher.de
Stand: 12.07.2018
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The Other Child
10,49 € *
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An old farm, a deserted landscape, a dark secret from times past with fatal consequences for the present. In the tranquil northern seaside town of Scarborough, a student is found cruelly murdered. For months, the investigators are in the dark, until they are faced with a copy-cat crime. The investigation continues apace, yet they are still struggling to establish a connection between the two victims. Ambitious detective Valerie Almond clings to the all too obvious: a rift within the family of the second victim. But there is far more to the case than first appears and Valerie is led towards a dark secret, inextricably linked to the evacuation of children to Scarborough during World War II. Horrified at her last-minute discovery, Valerie realises that she may be too late for action ...

Anbieter: buecher.de
Stand: 12.07.2018
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Make or Break
8,99 € *
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´Smart, witty and bursting with joie de vivre ´ WENDY HOLDEN Romantic comedy with heart, perfect for fans of Sophie Kinsella, Lindsey Kelk and Mhairi McFarlane. Jess , a 29-year-old Londoner with a Kate Beckett fringe and a tendency for dramatics, gets taken on a surprise trip by her long-term boyfriend, Pete , to attend her best friend´s last-minute wedding in South Africa. Jess imagines sun, sand, wine and safaris. And returning to London with an ethically mined diamond on her left hand... But this holiday isn´t set to be quite the fairy tale Jess has planned... Suddenly she finds her world tilting on its axis, and things are only set to get worse when Jess returns home... Catherine Bennetto is back with her trademark wit and an equally hilarious cast of characters who will have you rooting for them from the first page. ´ Eloquent and heartfelt - seamlessly ensuring that the laughter and the lump-in-the-throat moments follow hot on each other´s heels - another sure-fire hit ´ PENNY PARKES ´Warm and witty , heart-breaking and heart-warming , an emotional roller coaster of a read´ ANNA BELL, author of It Started with a Tweet ~ Praise for How Not to Fall in Love, Actually ~ ´A phenomenal cast of characters and some real laugh out loud moments. Brilliant !´ Heidi Swain ´This superb debut is a romcom at its very best and the perfect book to chase away the winter blues. I haven´t fallen so in love with a bunch of characters in a long while. Loved it´ Sun ´A charming , feel-good gem of a debut novel that´s guaranteed to leave you smiling ... An honest narrative and a fresh voice to tell it... a great way to spend a lazy afternoon´ CultureFly ´More bubbly than a big glass of champers and just as fun . How Not To Fall In Love, Actually is bright , breezy , and the perfect way to beat back the winter blues ´ Georgia Clark, author of The Regulars

Anbieter: buecher.de
Stand: 12.07.2018
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